design practice

Who This Is For

☆ Independent artists building their audience

☆ Musicians preparing for a release or era

☆ Creators who want stronger audience connection

☆ Brands looking to build a loyal community

☆ Anyone with an audience that feels passive instead of engaged

Turn Listeners Into Loyal Fans. Build a Community That Actually Cares, Interacts, and Stays.

Fan engagement isn’t just posting content or replying to comments. It’s about building a relationship between you and your audience. One that keeps people invested in your work, your story, and your growth. It’s also about how people experience you.

This includes:

 ☆ How you interact with fans

 ☆ How your audience connects with each other

 ☆ Whether your releases feel like memorable moments or just forgettable posts

 ☆ Whether people feel connected enough to stay, AKA, how your brand creates loyalty over time

With good fan engagement, your audience becomes part of your journey.

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You Might Need Fan Engagement Support if:

☆ You’re posting consistently but not seeing real interaction

☆ Your audience listens, but doesn’t feel connected to you

☆ Your releases don’t generate much excitement or momentum

☆ You don’t have a clear community around your work

☆ You don’t have time to actively engage with fans

☆ You’re growing, but your audience feels passive instead of loyal

Here's How I Can Help

Ways to Work Together

Below are the core ways we can work together, depending on your goals.

 

If you’re unsure what you need or want help shaping a custom scope based on your current needs, goals, and desired outcomes, contact me. I can help you choose the most effective direction and strategic next steps based on your current stage and objectives.

 

Need more detail on what each service is and why it matters? View the Service Glossary!

How It Works

1. Discovery
We identify your current audience, goals, and what’s missing in your fan engagement.

2. Strategy
I create a tailored plan based on your brand, audience, and growth stage.

3. Execution
Depending on your needs, I manage, build, or support your fan engagement system.

4. Growth
We refine what’s working and build long-term engagement and loyalty.

Core Offers

Fan Foundation: Fan Engagement & Interaction Strategy

A structured plan for how you connect with your audience across platforms.

Result: Stronger connection with your audience and more consistent engagement across your platforms.

Includes:

  • Messaging tone & communication style
  • Engagement prompts & content ideas
  • Audience interaction strategy
  • Platform-specific recommendations 

 

 

 

 

Fan Activation: Fan Hub Setup & Management

Creation and management of a dedicated fan space (Twitter/X, Instagram, etc.) where your audience can gather, interact, and stay engaged.

Result: A centralized, active fan community that keeps your audience engaged even  between releases.

Includes:

  • Fan account creation & positioning
  • Daily/weekly content & updates
  • Active interaction with fans
  • Community tone & culture development

 

 

 

 

Full Fandom Experience: Fan Ecosystem Strategy, Setup, & Management

A full-scale fan engagement system designed to build  and sustain a loyal, highly engaged fanbase around your brand.  This package combines strategy, community-building, and ongoing engagement to create a cohesive fan experience

Result: A fully developed fan ecosystem where your audience doesn’t just follow you – they’re engaged, connected, actively participating, consistently showing up, and staying invested over time. i.e., Casual listeners become loyal fans who support, interact with, and grow with you.

Includes:

  • Fan Engagement & Interaction Strategy
  • Fan Hub Setup & Management
  • Fan Activation Campaigns
  • Fan Culture & Narrative Building
  • & More

More Options

Retainers

These retainers are designed for artists who:

  • release music or content regularly and want people to actually show up for it
  • don’t have the time (or desire) to manage fan interaction and community themselves
  • want consistent, ongoing fan engagement instead of just occasional interaction
  • are actively growing an audience or building a fanbase
  • want their audience to feel connected, not just aware of them
  • are looking for ongoing support rather than one-time setup or strategy

All services listed in the services section are covered within retainers, including but not limited to:

  • Fan hub setup, management, and ongoing engagement
  • Fan interaction (comments, replies, conversations, community building)
  • Engagement prompts, posts, and content designed to spark interaction
  • Fan activation campaigns (challenges, threads, listening parties, etc.)
  • Release and era-based fan engagement support
  • Fan culture and community development (tone, identity, inside language)
  • Content ideas that encourage participation and conversation
  • Fan content highlighting and community recognition
  • Audience behavior insights and engagement recommendations
  • Ongoing adjustments to improve connection, consistency, and growth

With a retainer, you’re not booking a single project; you’re reserving dedicated monthly support focused on building and maintaining your fanbase.

Work is scoped collaboratively at the start of each month based on your current priorities, upcoming releases, and overall goals. This allows your fan engagement to stay consistent, intentional, and aligned with where you are in your career.

Retainers are often the best, easiest, and most cost-effective structure for ongoing, collaborative creative projects.

Unfamiliar with What Retainers Are & How They Work? Read this!

Here are a few premade retainer options. Don’t see one that aligns with your goals? Contact me! We can discuss a custom retainer that suits your needs.

Retainer Options

Best For

Artists who want a dedicated space where fans can gather, interact, and stay updated, and for solving problems like:

  • “My fans are scattered.”
  • “I don’t have a central fan space.”
  • “I don’t have time to keep fans engaged.”
  • “My audience goes quiet between releases.”
  • “I want people talking about my music more consistently.”

This package focuses on creating and managing a fan hub account or community space for your audience. This could be a Twitter/X account, Instagram page, Discord-style community, or another platform that makes sense for your fanbase.

The goal is to give fans a place to connect beyond your main artist account – one that feels active, organized, and community-driven.

This may include:

  • Fan hub concept and positioning
  • Account bio, name direction, and profile setup
  • Content pillars for the fan hub
  • Daily or weekly fan-focused posts
  • Artist updates, reminders, and release support
  • Fan questions, polls, games, prompts, and conversation starters
  • Active fan interaction
  • Fan content reposting/highlighting
  • Community tone and culture development
  • Basic engagement tracking and recommendations

Final Result

A centralized fan space that helps your audience feel connected, active, and involved, even when you are not in the middle of a major release.

Investment: This service is offered on a monthly retainer, with options designed to fit different goals, levels of support, and budgets. Choose from the packages below, or reach out to create a custom retainer tailored to your needs!

Best for

Artists who want some consistency without heavy involvement

What’s included:

  • 2–3 posts per week
  • Basic fan interaction (limited replies/engagement)
  • Fan prompts (questions, polls, light engagement)
  • Artist updates + reminders
  • Light community tone development
  • Monthly check-in + simple recommendations

What this feels like
The account exists and stays active, but it’s not deeply managed.

Monthly Investment: $250

(10% Off) 3-Month Retainer: $675

Best for

Artists who want a consistently active fan space

What’s included:

  • 4–6 posts per week
  • Consistent fan interaction (replies, conversations, engagement)
  • Fan prompts, games, polls, and discussion threads
  • Fan content reposting/highlighting
  • Community culture development
  • Artist update support (releases, announcements, etc.)
  • Biweekly insights + adjustments

What this feels like:
The fan hub feels alive, interactive, and consistently noticeable.

Monthly Investment: $500

(10% Off) 3-Month Retainer: $1350

Best for

Artists who want a fully active, community-driven fan space

What’s included:

  • Everything in the previous packages
  • Daily posting
  • Active, ongoing fan interaction (conversations, replies, engagement)
  • Fan-led conversations + community building
  • Frequent fan content highlighting
  • Mini engagement moments (threads, discussions, etc.)
  • Strong culture + tone development
  • Priority support during releases
  • Weekly insights + engagement optimization

What this feels like:
Your audience shows up, engages, and stays involved, turning the fan hub into a space that actually drives connection and momentum.

Monthly Investment: $1000

(10% Off) 3-Month Retainer: $2700

Best for

Artists who want a complete fan engagement system, and for solving problems like:

  • “I want to build a real fanbase, not just post content.”
  • “I need help turning listeners into loyal fans.”
  • “I want my release, era, or brand to feel like something people can join.”
  • “I need someone thinking about the whole fan experience.”
  • “I want my audience to feel like part of a community.”

This is the most extensive option. It combines strategy, fan hub setup, ongoing engagement, fan activation campaigns, and fan culture development into one larger system. The goal is to build a fan ecosystem around your artist brand, so your audience has a reason to connect, participate, share, and stay invested over time.

This may include

  • Fan engagement strategy
  • Fan culture and community direction
  • Fan hub setup and/or management
  • Engagement prompts and fan interaction systems
  • Release or era-based fan activation campaigns
  • Hashtag campaign ideas
  • Listening party or watch party planning
  • Fan challenges, fan projects, or community events
  • Fandom language, themes, and inside-world development
  • Content ideas that encourage participation
  • Fan feedback and engagement insights
  • Monthly recommendations for improving connection and loyalty

Final Result

A full fan ecosystem that gives your audience a stronger reason to care, connect, participate, and grow with you long-term.

Investment: This service is offered on a monthly retainer, with options designed to fit different goals, levels of support, and budgets. Choose from the packages below, or reach out to create a custom retainer tailored to your needs!

Best for

Artists building toward a real fanbase but not ready for full-scale support.

What’s included:

  • Ongoing fan engagement strategy support
  • Fan hub guidance or light management
  • Engagement prompts + interaction systems
  • Weekly engagement direction (what to post, how to interact, what to prioritize)
  • 1 small fan activation per month (challenge, thread, etc.)
  • Light fan interaction support (responses, conversation starters, or guidance)
  • Monthly insights + recommendations

What this feels like:
You have direction + occasional momentum, but not constant activation.

Monthly Investment: $600

(10% Off) 3-Month Retainer: $1620

Best for

Artists actively growing and releasing

What’s included:

  • Full fan engagement strategy + ongoing refinement
  • Fan hub management (moderate level)
  • 1–2 fan activation campaigns per month
  • Fan culture + community development
  • Engagement prompts + content ideas
  • Release/era support
  • Biweekly insights + adjustments

What this feels like:
Your audience is actively engaging, participating, and growing.

Monthly Investment: $1200

(10% Off) 3-Month Retainer: $3240

Best for:

Artists serious about building a strong, lasting fanbase.

What’s included:

  • Full fan ecosystem strategy
  • High-level fan hub management
  • Consistent fan activation campaigns
  • Era-based engagement planning
  • Fan culture + identity development
  • Community experience design (how fans interact, not just what they see)
  • Ongoing engagement + conversation management
  • Weekly insights + optimization
  • Priority support around releases

What this feels like:
You have someone actively shaping how your fanbase experiences you.

Monthly Investment: $1800

(10% Off) 3-Month Retainer: $4860

Here are a few curated packages designed to cover common needs. For ongoing support, view retainer options. For a more tailored approach, contact me to build a custom package!

Best for

Artists who want a clear plan before committing to ongoing fan engagement support, and for solving problems like:

  • “I don’t know how to connect with my audience.”
  • “People see my posts but don’t really engage.”
  • “I want my audience to feel more connected to me.”
  • “I need a strategy before I start posting or building a fan space.”

This package gives you a structured strategy for how to connect with your audience in a way that feels natural, consistent, and aligned with your artist brand.

Instead of guessing what to post, how to respond, or how to invite fans into your world, this gives you a clear direction for building stronger interaction across your platforms.

This may include:

  • Fan engagement audit of your current platforms
  • Messaging tone and communication style guide
  • Fan interaction ideas for comments, DMs, stories, captions, and community posts
  • Engagement prompts and conversation starters
  • Platform-specific recommendations
  • Audience connection opportunities
  • Fan culture notes based on your current brand, sound, and image
  • Suggested next steps for building stronger fan loyalty

Final Result

A clear fan engagement strategy that helps you communicate with your audience more intentionally and start building real connections instead of random interactions.

Investment: $250

If you don’t need ongoing work and instead have another specific project in mind, you can reach out with an inquiry outlining what you’re looking for, your budget, and your timeline. From there, I’ll review your request and follow up with next steps, availability, and a proposed scope tailored to your needs!

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About Me

Trust me, I know ball.

I’m 25, and I grew up on the internet.

From sneakily creating a Facebook page in 2009 to trapezing through the massive library of Wattpad fics in 2012 and tuning in for hourly updates on Twitter back in 2016, while Kim and Taylor were beefing – I think it’s safe to say that I’ve witnessed the deepest, darkest crevices of the internet (whether for better or for worse). 

Over the course of my many years online, I’ve learned a thing or 2 about how people talk, what gets them talking, what makes people care enough to tune in, and what makes them stay after they do.

I’ve also learned quite a bit from being a fangirl for as long as I can remember. 

I was a Belieber, then a Directioner, then a Harrie – and now, even today, I’m still part of BTS’s ARMY.

My experiences being a part of these fandoms, along with countless others along the way, have allowed me not just to understand audiences, but also to understand the inner workings of fandom spaces.

I understand how fans think, how they communicate, how trends start, how communities form, and what turns someone from a casual listener into someone who’s fully invested.

That’s why fan engagement is right up my alley.

Well, that and the fact that alongside writing, music has always been one of the biggest parts of my life.

I spend most of my time listening to my favorite artists and discovering new faves to fall in love with. I can vibe with pretty much anything – I adore music of all genres, and any artist that enjoys experimenting with new sounds has my heart.

With music being one of my true loves, writing being my biggest passion in life, helping people articulate themselves in a way they weren’t able to before being one of the most satisfying parts of my career (alongside getting to watch my clients finally accomplish lifelong goals and dreams), and me knowing firsthand just how meaningful fandom spaces can be to those within them, it’s no wonder this work feels so fulfilling for me!

I truly want to help artists succeed in whatever way I can, and a big part of that is just ensuring your audience feels a deep connection with you and your projects. But helping create safe, fun, community-driven spaces for your fans to gather is just as important to me.

Fandom is so important. When you can curate a space for people with common interests to come together and enjoy said interests, so many beautiful relationships and experiences can come from that.

If you feel the same way, reach out, and let’s create a beautiful space together!

Let's get started!

Don't hesitate to reach out! I'm happy to answer questions, offer guidance, or get started with your project.

Tia was extremely pleasant to work with. She communicates very well and does the job with care and excellence. I look forward to working with her again sometime in the future!

Joi M.

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