The AmiPositivity Project - Fan Engagement & Community Building Case Study
For this project, I built and managed a fandom community ecosystem. The AmiPositivity Project allowed me to gain experience with content creation, social media management, marketing, utilizing digital toolkits, leadership/team management, outreach/collaboration, & monitoring/evaluation. The project’s objectives were to (re)create a positive & supportive community for Army on Twitter & provide fun activities, games, events, projects, etc for Army to look forward to. I put together a team of 20+ admins, & we worked together to create activities, events, & projects with the intention of spreading positivity. All material in this portfolio was created by me.
Project Overview
Target Audience
✩ Army who were seeking a supportive and positive community to engage with
✩ Newcomers to the fandom who were looking to learn more about BTS and engage in a positive community
Timeline
Project Launch: 5/11/23
Ongoing activities and content creation: Daily/weekly/monthly basis
Project End Date: 10/16/23
Challenges
✩ Keeping a team of admins (This was volunteer-based)
✩ Building and maintaining a strong online presence and community engagement despite time constraints
✩ Keeping up with deadlines despite setbacks and time constraints
Strategy
✩ Create a diverse range of content, including articles, graphics, tweets, and interactive activities, that resonate with ARMY
✩ Implement regular engagement events, such as game nights, Twitter challenges, and virtual meet-ups, to encourage participation
✩Utilize giveaways to boost temporary virality/visibility on a strategic basis
Results
✩ Account gained 2300 followers
✩ Several fun activities & events led to a more positive space on Army Twitter
Lessons Learned
✩ I can be a leader when necessary – I’m a shy introvert, and I enjoy working alone. However, I learned that I am good at leading when I must. Managing an ever-changing team of twenty or more admins who had never previously met or spoken to each other and all lived in different time zones, had different availability, different skills, and different interests–and getting them all to act as a cohesive team with no miscommunications and no drama while assigning them roles that they were both interested in and best-suited for–proved to be challenging, but I was able to do it due to my communication, organizational, and time-management skills, as well as my willingness to work tirelessly to meet the important deadlines I set for myself to ensure everything went smoothly.
✩ There is a massive level of responsibility needed to lead a large team, grow a new account, and host events all at once – I knew when starting this project that it would take a lot of hard work, and yet, I cannot stress how severely I underestimated how much work it would take. Even the most minuscule details had to be thought of in advance to ensure things stayed on track and were done correctly, and everything had to go through me. I was responsible for all the behind-the-scenes technicalities. This taught me to manage high-stress and large workloads. I was in charge of everything from holding meetings, building websites and workspaces, and outlining content calendars, marketing strategies, content strategies, and task briefs for admins. All while still taking on creative responsibilities by doing things such as designing graphics, hosting radio shows, creating games, hosting game nights, brainstorming new, fun ideas for activities and events, and more. As a result, this project pushed me past my limits, forced me way out of my comfort zone, helped me master my time management and organizational skills more than ever before, and helped me learn and develop new skills that I hadn’t previously even thought of.
✩ I’m more of a problem-solver than I thought – During the course of this project, the road was much more bumpy than smooth. Every day there was a new problem that I needed to overcome. I really enjoyed how challenging it was. I was forced to get creative and think outside the box to figure out what issues were and how I could best fix them. Last-minute changes forced me to think on my feet.
✩ I’m a creative above all else – I learned that while I may be capable of taking on a leadership position, I’ll forever prefer focusing on the creative side of things. I love getting to brainstorm fun ideas, express myself through my writing, create graphics, and do other creative things. It’s where my passion 100% lies.
✩ The importance of analytics – This was a fun, personal project so I didn’t think to monitor analytics until the project was near the end of its course. If I’d monitored the analytics more & sooner, I would’ve been able to adjust accordingly and increase following/interaction much faster.
Scope of Work
Content Creation
✩ Created Twitter profile pictures, headers, infographics, and other graphics
✩ Created the AmiPositivity BoraLand Blog (WordPress Website)
✩ Researched, wrote, fact-checked, and copy-edited articles about the BTS members and their extensive discography
✩ Created interactive content (Quizzes, polls, complex Google Forms surveys, and a trivia game called ‘Verse Voyage’ with a website called Blooket.com, which is similar to Kahoot)
✩ Drafted up Email newsletters
✩ Curated content (Collected useful resources such as websites, other Twitter accounts, articles, videos, and more to help followers stay informed and up-to-date with important news)
Social Media Management
✩ Managed the Twitter account and blog
✩ Created content calendars and pre-scheduled posts to ensure the account remained active and on track
✩ Responded to replies and DMs, answered questions, and engaged with followers
✩ Hosted Stationhead (Radio) streaming parties during game nights
Utilizing Digital Toolkits
✩ Used TweetDeck to allow over 20 admins to access the account on a rotating basis and to ensure posts were scheduled ahead of time.
✩ Created a Discord server to ensure easy communication between a large team of admins
✩ Created a Carrd to ensure easy access to important information about admins, upcoming events, forms, resources, & more
✩ Created a Notion workspace to allow a large team to seamlessly work together on projects, stay up-to-date, communicate efficiently, access all resources in one place, and more
✩ Used Canva, Picsart, and other photo editing software to create graphics
Leadership & Team Management
✩ Acted as a content manager, project manager, general admin, organizer, host, and creator
✩ Delegated tasks, assigned roles, teams, team leaders, and responsibilities
✩ Managed dozens of big and small tasks at the same time, always making sure to reach deadlines
✩ Created an efficient workspace via Notion and monitored and managed workflow
✩ Provided training, rundowns, briefs, overviews, etc
Outreach & Collaboration
✩ DM’d hundreds of Army accounts to spread the word about AmiPositivity
✩ Collaborated with similar accounts to cross-promote activities and events + increase following
Monitoring & Evaluation
✩ Created forms to receive feedback from followers, ensuring the account continuously improved and delivered satisfying results
Deliverables
The website I created is currently unavailable – but here are the articles I wrote for the AmiPositivity Boraland Blog.
BTS For Baby Army: The Ultimate
Guide to the BTS Members
Looking to learn about the seven beloved members who make up BTS?
Read this guide to get to know everything from names and faces to
personality types!
Graphics I created for the AmiPositivity account.
A look at the Notion workspace – used to keep admins organized.
A look at the Discord server – used to keep admins organized.
A look at the Verse Voyage Game Night
Project Manager role overview that I drafted up.
Platform Strategy Overview